P1+ Training Program

STOP wasting your time and money on one-size-fits-all sales training.
P1+ is a targeted, hands-on training program that caters to the individual seller – not the group as a whole.

By Rachael Heffner

You can find sales training anywhere. In fact, some could even say sales training courses are a dime a dozen. They simply will not work if you are looking for a comprehensive, structured course that actually focuses on individual strategy and capitalizes on a given seller’s strengths.

P1+ training is highly valuable, immersive, and the trainers actually care about how the program impacts their students’ future sales endeavors. They want to see sellers succeed, and they often follow up with past students to make sure that happens. The main focus of the program is on new sales reps in small to medium markets, and the idea is to provide hands-on experience (including homework assignments and giving an actual presentation) that can be used in the real world. Chad Cory is a sales manager in Kansas City who has utilized the training with a new employee, and he says the homework involved kept the employee engaged and held him accountable. Cory also believes the program is effective because it “covers the sales process from beginning to end, and it does a good job of addressing obstacles that all sellers will encounter.”

P1+ starts with the basics like sales lingo, then it helps boost students’ confidence by giving them immediately-applicable lessons, and it offers them personalized, professional coaching and feedback along the way. But the program isn’t just for new sellers; it also satisfies EEO requirements for your station, and, the P1+ coaches send a weekly report to sales managers, letting them know how their student is performing along the way.

To sweeten the already-sugary deal, the MBA is offering this specialized training to our members 100% FREE of charge! You bring in the new seller who has less than 2 years of experience in the field, we’ll cover the cost, and P1+ takes care of the rest. They will take that seller from “Rookie to Ready” – in 7 weeks or less, only utilizing 1-2 hours per week (depending on the student). But keep in mind: the MBA can only offer this training to a limited number of students. Please contact Terry Harper to register: tharper@missouribroadcasters.org

You can visit the P1+ website for future session dates, and a week-by-week breakdown of the course: https://p1learning.com/p1-plus-sign-up/

Remember – you will need to register through the MBA to get the course for free!