Presented by Paul Weyland
We all know how important the Christmas season and other year-ending holiday sales are to our advertiser’s bottom line. Now is the perfect time for broadcasters to expand their selling opportunities, and Paul will challenge us and show us how! A refreshing approach is to lead our clients from an unhealthy seasonal dependency to ongoing marketing success. We can do this by educating consumers on how to benefit and gain value year-round. Be prepared to have your traditional mindset rattled, and you’ll be more successful because of it!