Presented by Greg Gibbons, Digital Manager at Cumulus Media and LBS Digital Expert
Never has there been a more urgent time for broadcast sellers to truly comprehend marketing from a traditional, digital, and events perspective. Today’s TV and Radio salespeople must be more than just “adequate” multimedia consultants. Local digital agencies will continue to win more and more account control unless the local broadcast seller knows how to champion their clients’ complete marketing plans. In this webinar, one of the industry’s best digital experts will provide you insights into how you can become that marketing champion!