Broadcast Sellers and Leaders: NEVER BE BORING

This webinar is FREE for MBA members!

In this session you will learn:

1. The 3 mistakes salespeople make
2. How you can communicate more effectively
3. How to tell YOUR story and help clients tell THEIR Stories
4. How to never be boring

Today’s radio, TV, and digital selling environments are more demanding than ever. Success with your most productive clients in 2023 will require enhanced sales and communication skills.  Discover communication techniques to engage with clients instantly. Valerie will provide proven tips and techniques to transform your approach into a more powerful communicator, seller, and commercial storyteller. Are you communicating powerfully? Are your presentations relevant, unique and effective for clients?

One of the popular seminars (and chapters in her book) “Sales is from Mars, Programming is from Venus” is based on Valerie’s work at stations, networks and production companies. Valerie has worked successfully to bridge understanding between sales and programming so both can win.

Valerie Geller works as a broadcast consultant, speaker, seminar and workshop leader, and trainer to help broadcasters move to the next level. A California native, Valerie programmed WABC in New York, helped execute the initial format change to talk at KFI, worked on air at several stations in Los Angeles, and as a journalist and news director in San Francisco, Phoenix and several other markets. She currently works globally to train communicators to better engage audiences and increase audience growth. Geller has consulted and presented seminars and workshops worldwide in the U.S.A, Canada, Europe, Africa, Australia, and Asia. Geller has been named multiple times among the 50 Most Influential Women in Radio by Radio Ink Magazine. She received the Rockwell lifetime achievement Award and contributions to radio broadcasting. She has written four books, including her latest, “Beyond Powerful Radio – A Communicators Guide to the Internet Age.”

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