Multimedia Marketing Strategist

Job Description:
KOMU 8 is looking for a new team member! KOMU 8 is a full-powered NBC and CW affiliate proudly owned by the University of Missouri serving Columbia-Jefferson City, MO, consistently ranked as one of the best communities to live. Enjoy fantastic parks, nature trails and amazing local restaurants. Columbia has a vibe and active buzz with a thriving downtown.

KOMU 8 is an award-winning, nationally recognized organization working to share important stories and effective marketing solutions on all platforms. It is the only network affiliated television station with a dual mission of informing the public and serving as the premier training ground for television journalists with the prestigious Missouri School of Journalism. The station also supports community interests through various public service efforts throughout the year. KOMU 8 believes in creating a working environment that attracts the best and brightest people. Are you looking for a career that is fast-paced and where every day is different? Join us at KOMU 8 where we are searching for a media marketing strategist who is ready to develop connections and help power our local economy through creative and effective marketing.

The Media Marketing Team works collaboratively to support the unique mission of KOMU 8 by engaging with existing and potential clients in Mid-Missouri.

As media marketing strategist, you’ll help local businesses realize growth opportunities by exposing them to compelling messaging through customized screen-based advertising solutions. This full array of marketing solutions may include digital platforms like over-the-top (OTT) video, search solutions (SEO/SEM), social media strategies, digital display, and e-mail targeting, as well as broadcast television.

We are looking for a solutions-based individual with strong marketing skills who can develop ideas that produce results for new and existing customers utilizing our multi-platform TV and digital products.

The ideal candidate will have experience in B2B sales and be able to think creatively. We are looking for a dynamic, consultative seller/marketer who is focused on both client and personal achievement.

The successful candidate will manage an existing account list with the responsibility of growing revenue and market share through effective negotiation and product packaging while at the same time developing a new list of clients by providing marketing solutions that utilize our linear television stations and a robust menu of digital products from streaming video to SEO and Facebook. Being detail-oriented and having the ability to multitask in a fast-paced environment are critical elements of success.

Roles and Responsibilities:
– Achieve all broadcast and digital sales goals on a monthly, quarterly and annual basis
– Maximize share of business from an assigned list of local and regional accounts
– Develop new revenue.
– Establish credible relationships within our business community.
– Contribute to the creative development of campaigns through client communications and needs analysis, collaborate with storyboard plus message creation and assistance in production.
– Review performance analytics that effectively analyze how customer goals were met or exceeded with the goal of increasing retention and upsell.

Salary Range:
$45,000 – $50,000 annually

University Title:
Account Executive

Internal applicants can determine their University title by accessing the Talent Profile tile in myHR.

Shift:
8:00 a.m. – 5:00 p.m.
Monday through Friday

Minimum Qualifications:
Associate’s degree or an equivalent combination of education and experience and at least 2 years of experience from which comparable knowledge and skills can be acquired is necessary.

Preferred Qualifications:
– Minimum two years’ experience in marketing or sales, preferably in media or digital marketing/sales.
– College degree in Marketing, Advertising or Strategic Communications, or a related field, or an equivalent combination of education and work-related experience
– Understanding of display advertising, email marketing, social and content marketing, SEM, SEO and streaming video a plus
– Excellent verbal and written communication skills
– Proficient in Word, Excel, and PowerPoint
– Ability to hold meaningful conversations with decision makers.

Application Materials:
Resume & Cover Letter

Job ID:
48414

Benefit Eligibility:
This position is eligible for University benefits. The University offers a comprehensive benefits package, including medical, dental and vision plans, retirement, paid time off, and educational fee discounts. For additional information on University benefits, please visit the Faculty & Staff Benefits website at http://www.umsystem.edu/totalrewards/benefits

Values Commitment:
We value the uniqueness of every individual and strive to ensure each person’s success. Contributions from individuals with diverse backgrounds, experiences and perspectives promote intellectual pluralism and enable us to achieve the excellence that we seek in learning, research and engagement. This commitment makes our university a better place to work, learn and innovate.

In your application materials, please discuss your experiences and expertise that support these values and enrich our missions of teaching, research and engagement.

Equal Employment Opportunity:
Equal Opportunity is and shall be provided for all employees and applicants for employment on the basis of their demonstrated ability and competence without unlawful discrimination on the basis of their race, color, national origin, ancestry, religion, sex, pregnancy, sexual orientation, gender identity, gender expression, age, disability, protected veteran status, or any other status protected by applicable state or federal law. This policy shall not be interpreted in such a manner as to violate the legal rights of religious organizations or the recruiting rights of military organizations associated with the Armed Forces or the Department of Homeland Security of the United States of America. For more information, call the Director of Employee and Labor Relations at 573-882-7976.

To request ADA accommodations, please call the Director of Accessibility and ADA at 573-884-7278.